The Advantages of the Company Video Production over the Live Presentation

By Chuck R Stewart

The IPO presentation is necessary for a thriving business. Companies need it to raise capital when private placement capital may not be enough. It can be either live, in person or live, over the Internet. While there are many good reasons for giving a live demo, there are also many disadvantages. These disadvantages can be eliminated through the business video production.

Lets discuss the types of presentations given today, starting with the live demo. Its obvious advantage is personal interaction and goodwill. This is a strong advantage, but the drawbacks are just as strong. The most obvious is the cost and hassle of travel. And the cost of plane tickets, hotels, and rental cars is only increasing. In addition, the modern father or mother is less willing to be away from the family for extended periods. For these reasons, staying in town is growing in popularity.

Which leads us to the webinar. A webinar is a meeting via the Internet. In a webinar, the audience can see the computer of the presenter, and they can carry on a discussion over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the viewer and, with a second camera, can even make the viewer visible to the presenter. Under this optimal setup, the presenter has all of the advantages of an in-person visit (the interpersonal interaction) without the disadvantages (cost and time away from home).

Which brings up the webinar. A webinar is a meeting via the Internet. In a webinar, the viewer can see the computer of the presenter, and they can carry on a discussion over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the viewer and, with a second camera, can even make the audience visible to the presenter. Under this optimal setup, the presenter has all of the advantages of the personal visit (the interpersonal interaction) without the pain (cost and time away from home).

The second disadvantage of the live presentation is the foibles and missteps of all humans that come out as stumbles and fumbles. No matter how much we practice, we cant escape our imperfections, and the level of our professional mien is determined by the number of our "ers" and "ums" and slips of the tongue.

Once again,we are rescued by the developing technology of the high-definition video presentation. While this variety of presentation has the disadvantage of the lack of direct human interaction, it overcomes the disadvantages of the live presentation and the webinar. Most obviously, it eliminates the need for the presenter to travel to the viewers location. Second, it saves the precious time of the presenter. Once the kinks are worked out of the video presentation, it can be viewed an uncountable number of times by an uncountable number of people. Third, the step of coordinating two or more schedules is eliminated. The video presentation can be viewed by each individual as it fits into his or her schedules, and the viewing can even be split into shorter segments that fit into the busy schedule. Finally, the perfected video has none of the slips of the tongue that are inevitable in any live presentation. - 23314

About the Author:

Chuck R Stewart recently reviewed the most effective methods to deliver an raise capital for a company looking to obtain financing. Chuck found that using a private placement company was one of the most proficient ways to develop the presentation.